Archive for March 31st, 2011

Wired iPad app – what went wrong?

When Wired magazine launched it’s digital app equivalent last year it was highly regarded and showered with praise. Now a quick glance at at the reviews in the App Store reveals a rating of one and a half stars and a torrent of angry customers. So what went wrong?

As a purchaser of every issue of the digital magazine I can safely say the problem is not the content. The magazine, like its print twin, is full of interesting news articles, excellent photography and a nice smattering of interactivity. As I said, I’ve purchased every issue of the magazine, but I no longer have access to every issue and therein lies the problem… Continue reading

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