Posts Tagged ‘ Steve Jobs ’

Apple’s iconic 1984 Big Brother Mac ad

The original ad that launched the Apple Macintosh back in 1984 has been in the news a lot in the last couple of days.

Firstly, Steve Hayden over at AdWeek, reminisces about working on the ad (which was directed by Ridley Scott). My favourite quote from that has to be Steve Jobs’ brief: “I want to stop the world in its tracks.” They probably came pretty close – I can think of few other ads that have become so iconic.

Secondly, Motorola have just ran their own superbowl ad which directly references the Apple original. They’ve been accused of ‘attacking Apple’ – remember to Apple fans, this ad is nearly sacred – to them it’s practically heresy. Regardless of how successful the Motorola product actually becomes (it’s their iPad rip-off) they’ve certainly got their publicity right and attracted lots of column inches.

Then, Cult of Mac, ran their response: Why Apple is no ‘Big Brother’, arguing that Motorola is wrong (of course). All of the above, are well worth a read or a watch and if you’ve never seen Apple’s original ad, then now’s your chance:

How Steve Jobs ‘out-Japanned’ Japan

Jeff Yang, over at the San Francisco Chronicle, has written a very insightful piece about how Steve Jobs used his zen-like sense of focus to turn Apple into the new Sony.

Click here to see the article.

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